Motor sports and Sustainability

Motor sports and Sustainability

Where do these two meet? How could one be used to promote the other? Industrial designer Andre Federico Look believes motor sports are an excellent medium to promote new innovative technology. His answer to the questions above is called the AER concept.

This bike was designed to compete with conventional racing bikes. The frame is built around four electro motors and their batteries are placed in a compact mass-centralised unit.

Obviously it will be a great technological challenge to build concepts like these and actually make them perform in a conventional race. However, the first big manufacturer being able to do so will have a very nice marketing advantage. Returning to the second question above, I believe that racing with clean machines will also promote motor sports as being more responsible and socially acceptable. On the other hand, if the racing industry picks up these ideas it will also mean green technology will evolve much quicker.

Lets hope the industry takes this development towards sustainability serious so these wonderful concepts won’t just be the work of a few design and engineering pioneers like Andre Look. Personally I hope they do not just for the sake of the environment, I admit, I really want to drive one!

Bookmark and Share


Related Posts (automatically generated)
  1. Nissan Launches Electric Sports Car
  2. Sustainability In The Fashion Industry
  3. Audi Starts Production Electrical Sports Car
  4. Green Light For The Worlds First Hydrogen-Electric Bus In Singapore
  5. Would Battery-Swapping Do It For You?

    About Eli

    Technology found his intrest, and he loves innovative new ideas. Currently Eli is attending university studying Sustainable Science and Technology and this is were sustainability got mixed in. Enjoys road tripping through Europe playing guitar along the way.